Business 

Encyclopedia of Major Marketing Campaigns
General Reference HF 5837. E53 2000 Quarto
Online 2007 edition

Brands and their Companies
General Reference T 223 .V4 A23

Advertising Age Encyclopedia of Advertising
General Reference HF 5803 .A38 2003

Market Share Reporter
General Reference HF 5410 .M35

Business Rankings Annual
General Reference HG 4050 .B88

Thomas Register of Manufacturers
General Reference T 12 .T6
Online version

Use the search tools through the Video tab to identify other media about advertising and marketing, or particular companies.

View non-circulating media within a JHU library A-V carrel or viewing room, or in class.

Popular videos:

CLIO Awards

Use the Advanced search in the JHU Libraries Catalog, or through the Home tab above, to find materials about marketing, brands, companies, or products.

Combine broad terms (e.g. marketing) with other keywords (e.g. success*, best, worst, mistakes, or failures) to get examples of successful or unsuccessful campaigns or initiatives.

Advertising

Search the news and core article databases, via the tabs above, for information on products, markets, manufacturers, and campaigns.

Each article index includes different scholarly journals (e.g. Journal of Product Innovation Management), trade journals (e.g. Progressive Grocer), and popular business magazines.

Two additional, valuable databases:

Lexis-Nexis Academic
Full-text news and newswires

Lexis-Nexis Statistical

1. Search in the Abstracts section to identify publications that discuss your product or category. 
2. Use the article tab above to see if that publication is available in another electronic resource or in print. 
3. If not, present the document number (e.g. SRI) to Government Publications staff to view the full article on film or in print.

These databases may provide information on specific products, or categories of products, within an industry. Reports in MarketResearch.com Academic and Mintel Oxygen include some brand-level information.

Business Insights
Issue-driven market reports.

Market Research.com Academic
Current and archived market research reports, by ICON, Kalorama and Packaged Facts, are provided by Market Research.com for consumer goods, health care, biotechnology, pharmaceuticals and other industries. Includes reports on demographic groups.

Mintel Oxygen
U.S. and international reports on consumer goods and services. Includes data on brands, products, and consumers. Users must set up their Mintel profile from a JHU computer, using their JHU e-mail address, before accessing remotely.

Marketline Business Information Center
National, global, and country-specific reports at a more specific industrial level. Includes reports from Datamonitor.

Product Launch Analytics (formerly ProductScan)
This online service from Datamonitor, formed in 1980, provides current information on domestic and international consumer products as they are launched, as well as over twenty years of historical data. Data include: brand or product; manufacturer; innovation; country; product category; flavor or fragrance; health or product claim; price; packaging type; ingredients; shelving type; industry; and upc code.

Gartner Advisory Intraweb
Analysis on the products and vendors in the technology and communications industry. Use Advanced search to search within subscribed content. Users must access Gartner via the JHU Portal regardless of their location.

How Products Are Made
A resource which includes the inventor, manufacturing and assembly processes, the raw materials and more for particular types of products.

Value of Product Shipments
Part of the U.S. Census Bureau's Annual Survey of Manufactures.  This report presents shipments data for the 473 six-digit NAICS product groups and approximately 1,500 seven-digit NAICS product classes.  Data for the individual products are collected every 5 years in the economic census. 

North American Product Classification System (NACPS)
In February 1999, the statistical agencies of Canada, Mexico, and the United States launched a joint multi-phase initiative to develop a comprehensive demand-oriented product classification, known as the North American Product Classification System (NAPCS).

ThomasNet (Thomas Register of Manufacturers)
Useful for matching a brand with a company or determining what company manufactures a certain product. Search by product or service, brand, or company.