A guide to the fundamentals of quantitative content analysis for media and communication studies research.

Applied examples contextualize the research methods communication studies majors must learn to complete their degree. Practitioner emphasis: extensive practical activities prompt students to apply research methods to real-world communication practitioner projects and Voices From Industry entries are written by industry professionals to show how research is used in various communication and media industries. Updates to 3rd edition include: new examples in the Voices From Industry and Research in Action; expanded discussion of reliablity and validity.

This book introduces the knowledge and skills to help communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. Parts 3 and 4 address composing content in text and visuals.