Keep it short and sweet!
Have an inviting, engaging (even playful) tone.
Appeal to the inquisitive nature of the Hopkins community. Inquiring minds want to know!
Limit use of visual effects such as font type, size and color. The best way to add flair is to incorporate images.
Add links! What questions are blog readers asking themselves as they read your post? Make links to answer those questions! And, proxify them to ensure accessibility.
Variety is the spice of life! Make the links varied and interesting, showcasing as many library resources as you can think of.
You are your own best critic!
After writing a draft, look at it with a critical eye and refer to the Blog Guidelines and Vision Statement to make sure you're on target.
Maybe check out this classic book for advice:
If you want assistance, please ask any colleague or a member of the Editorial Team.
We're here to help!
Usage and Grammar Guides
A usage guide or grammar guide is a book that illustrates how to use English correctly.
The best-known guide deals with the basics of how to write "plain English" -- this is the classic
- The Elements of Style / by William Strunk, Jr. ; with revisions, an introduction, and a chapter on writing by E.B. White
PE1408.S772 2000 -- online here
Here are ONLINE grammar guides, from 2016+