Keep it short and sweet! Have an inviting, engaging (even playful) tone. Appeal to the inquisitive nature of the Hopkins community. Inquiring minds want to know!

Limit use of visual effects such as font type, size and color. The best way to add flair is to incorporate images.

Add links! No matter what you are writing about there is a way to connect it back to the library and its resources. So, create links to the resources, guides, and databases that would enable the reader to learn more about your subject.

Edit your piece for content, usage, grammar, punctuation, and interest. Nobody is coming here for your dissertation (although I’m sure it’s fascinating)! If you are unsure of any aspect of your blog, review the Blog Guidelines and Vision Statement, and ask a colleague to take a look.