The Nielsen retail marketing datasets are available to Johns Hopkins faculty and graduate students for academic research.  The data covers consumer purchasing behavior across the United States for a wide range of products sold in retail stores.  Datasets include Nielsen's:   

• Consumer Panel Data
• Retail Scanner Data
• Ad Intel Data
• PanelView Surveys

Access is available via a library license arrangement with the University of Chicago’s Kilts Center for Marketing.  A special registration process is required.   Start here https://marketingdata.chicagobooth.edu/Anonymous/Welcome and follow the steps below:

1. In the Country box type/select: United States
2. Institution Johns Hopkins University click GO
3. Click Request Access to complete and submit the registration form.

For additional information contact the Library’s Data Services Department at  dataservices@jhu.edu