Resources for academic research in economics.


The Nielsen retail marketing datasets are available to Johns Hopkins full-time faculty and PhD graduate students for academic research.  The data covers consumer purchasing behavior across the United States for a wide range of products sold in retail stores.  Datasets include Nielsen's:   

  • Consumer Panel Data
  • Retail Scanner Data
  • Ad Intel Data
  • PanelView Surveys

Access is available via a library license arrangement with the University of Chicago’s Kilts Center for Marketing.  A special registration process is required.   Start here and follow the steps below:

  1. In the Country box type/select: United States
  2. Institution Johns Hopkins University click GO
  3. Click Request Access to complete and submit the registration form.

For additional information contact the Library’s Data Services Department at